In June 2016, Mylestoned, which preserves memories of the departed, acquired Heirloom, which beautifully digitizes paper photos.

Here’s the truth on how acquisitions actually work:

Primping [week 1]

• Baboon-level Google search uncovers Heirloom Photo Capture App.
• Mylestoned team Slack-discusses…even though they sit elbow to elbow.

Cue Music [weeks 2–3]

• Balter tweets at Heirloom CEO @ericowski. Response: “@davebalter would love to connect. will send you message on LinkedIn to coordinate.”
• Cut to meeting at a hipster coffee shop* in San Francisco. Turns out, Heirloom is currently evaluating dance partners...